EIU's Marketing minor, open to all majors, gives you real exposure to how products and services are developed, priced and sold. Customizable coursework in consumer behavior, retail management and professional sales, plus electives in social media marketing, advertising and public relations, lets you tailor the minor to your career interests.
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"I chose to attend EIU because the school piqued my interest when they first emailed me. The school isn't very popular which is always a plus because going to a known school makes me feel as though my voice won't be heard by the faculty. I also love the fact that EIU is so welcoming, when I visited campus for the first time in April I was nervous that everyone was going to be rude but I got lost and was helped by a student who was glad to point me in the direction I needed to go in."Mia BriscoMarketing | Class of 2029
The Marketing minor offers a broad course of study in marketing that is open to all interested majors, with no business background required. It is a fit if you are curious how products and services are developed, priced, promoted and sold and want to apply your major to the realities of consumer and business markets.
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