The Advertising minor is your path to making promotional media for everything from your own entrepreneurial endeavors to transnational organizations. Through a balance of courses in branding/content creation and strategizing/market analysis, you will learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media.
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"From the moment I stepped onto campus, every professor, staff member, and student I encountered treated me with such genuine warmth and respect, as if I were already a valued member of their community. Despite not having officially joined the EIU family, I immediately felt a deep sense of belonging. The atmosphere was one of comfort and inclusivity, where everyone seemed genuinely invested in my success and well-being."Abbey McCordAdvertising | Class of 2025
The Advertising minor teaches you what makes advertisements, integrated marketing communications and promotional media work, and how to use that knowledge to produce your own persuasive media content. It is a fit if you enjoy creative strategy, understanding audiences and seeing how messages change behavior.
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