Comprised of journalism courses that lay a foundation for using social media platforms to research, publish and engage with audiences in numerous contexts. Social Media Engagement skills transfer to a variety of occupations, preparing students for rapidly changing online environments.
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"My experience at EIU could not have been better. While in the classroom, I got to learn from amazing, engaging faculty who helped build my skills and confidence, and outside of the classroom, I got to be part of an amazing community and make lifelong memories."Joshua NorthamSocial Media Engagement | Class of 2026
The Social Media Engagement minor equips you with skills in digital content creation, analytics and strategy. It is a fit if you are creative, analytical and curious about how audiences respond online. You learn to craft compelling messages, manage online communities and analyze engagement metrics across platforms, preparing for roles in social media management, marketing and digital communications.
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