EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills, backed by the American Marketing Association chapter, internships, and study abroad opportunities.
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"I chose EIU because I loved the environment on campus. I'm a Legacy student, my grandma worked for EIU and my father was a student. It was obvious I would go to EIU, but the welcoming environment is what set it apart from my other university offers."Noah NobleBusiness Marketing | Class of 2029
The B.S. in Marketing prepares you to determine what products a business offers, communicate information about them, price them and make them available where and when customers want them. It fits students who are creative, enjoy working with people, can analyze information and work well on a team.
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